Exploring Factors Influencing Destination Tourism Choice through Internal Information Search: A Northern India Study

Abstract

Many people travel every year and they have many reasons to travel, as well as a several motivations to travel. This research can prove the motivation factors of Internal Information Search for choosing the destination tourism. This research focused on why and what motivates tourists to select and use northern region of India as tourism destinations. Therefore, this study focused on what are the most important factors for Internal Information Search to choose tourist destinations in northern region of India. The survey was distributed in a randomly to tourists. The identified population included 507 hundred male and female tourists. After collecting the data the results was analysed to understand what motivates tourists to travel options in northern region of India. This study sought to analyze key motivational factors that lead tourists to destinations in northern region.