Cloud-Enabled Intelligent Personalization and Secure Transaction Framework for Scalable E-Commerce Platforms

Nagendra Kumar Musham; Sathiyendran Ganesan; Venkata Sivakumar Musam; Purandhar . N

doi:10.70454/IJMRE.2022.21001

Authors

Nagendra Kumar Musham Celer Systems Inc, California, USA Author
Sathiyendran Ganesan Troy, Michigan, USA Author
Venkata Sivakumar Musam Astute Solutions LLC, California, USA Author
Purandhar. N Vignan Institute of Technology and Sciences, Hyderabad., India Author

DOI:

https://doi.org/10.70454/IJMRE.2022.21001

Keywords:

Cloud Computing, Intelligent Personalization, Secure Transactions, E-Commerce Scalability, Cybersecurity

Abstract

This work discusses the evolution of a cloud platform for intelligent personalization and safe transaction
management in scalable e-commerce sites. With the growth of e-commerce, sites are compelled to provide
individualized user experience with transaction safety and privacy. On-premises solutions cannot process
heavy loads of data and traffic and are therefore unsuitable for today's dynamic e-commerce environment. Cloud computing offers a substitute in the form of offering elastic scalability, high-performance data processing
capabilities, and seamless integration of AI/ML solutions for intelligent personalization. The central concern of this research is to design and develop a cloud-based system with both personalized user
experience and secure transactions.Based on machine learning algorithms, the system will offer real-time one-to-one recommendations and content in accordance with the user's own taste, and which will grow user
usage and satisfaction. Behind the scenes, robust security features like encryption and authentication processes are part of the transactional process of securing confidential customer data from web threats and ensuring compliance with privacy regulations. The proposed model integrates scalability, high performance, and security in addressing the requirements of modern-day e-commerce sites. By difficult testing and benchmarking with current systems, the study measures the performance of the cloud solution to improve
personalia, security, and transaction effectiveness. This publication goals at communicating perceptibleinfo to e-commerce in the upcoming and location an instance for businesses which wish to make changes and reform their sites as well as market safe and personalia buying on behalf of the client.

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